For the launch of a new online-only property , 21Boom worked with PBS KIDS to design and produce elements of a cross-platform promotional campaign – including multiple print ads, a poster and standard Flash and rich media banners – all of which drive traffic to the PBS KIDS GO! website.
The interactive broadband program, titled Chuck Vanderchuck’s “Something Something” Explosion!, helps kids understand music and music composition by teaching basic musical concepts and performance skills through the study of popular song styles from around the world.
Chuck, the animated main character is a David-Lee-Roth-type cool dude – his imagined homemade signage and makeshift rehearsal space lighting are the inspiration for all print and banner designs.
Click on the links below to see samples of the banners – hit back button to return: