21Boom Creates World Golf Championships 2010 On-Air Campaign

To promote the 2010 World Golf Championships, PGA Tour turned to 21Boom to develop its on-air advertising campaign. Five original live-action and animated graphic commercials were produced for the international tournament series, which includes the Accenture Match Play Championship, CA Championship, Bridgestone Invitational and HSBC Champions, and runs from February through November 2010.

Having produced the 2008 and 2009 campaigns previously, 21Boom’s creative team was well ahead of the game when it came to generating a consistent, compelling and on-brand message. By incorporating shared visual themes, the designers were able to seamlessly align PGA Tour’s existing print campaign with key players and graphic elements in the new spots, bringing them to life for a totally cohesive cross-platform promotion.

21Boom handled all aspects of the production, including creative direction, animation and editorial.

Upcoming tournaments are the Bridgestone Invitational, to be held at Firestone Country Club in Akron, Ohio – August 3-8 and airing on Golf Channel and CBS. The HSBC Champions will be held at Sheshen International Golf Club in Shanghai, China – November 1-7.

View the spots here