On March 2, PBS KIDS will celebrate Dr. Seuss’s birthday with back-to-back episodes of the show, including two brand new episodes, “When I Grow Up / Doing Things Differently” and “I See Seasons.” This tent-pole event will provide momentum leading into summer programming.

To promote this Cat-themed & cat-tastic “Cat In The Hat-Athon,” 21Boom designed and produced a multi-part print and interactive campaign that includes posters, e-cards, print ads and standard, polite and rich-media expandable banners.

Photographs by HUANG Xiaoliang: (From the Spring - Scenes of Humanity series) "Spring", "Rain Water", "Koi No.1"

21Boom designed, edited and produced multiple on-air spots to promote the PGA TOUR’s 2011 Presidents Cup tournament, which will be held November 14 – 20 at the Royal Melbourne Golf Club, Australia.

The Presidents Cup is a biennial event comprised of a series of matches between teams representing the United States and the top ranked international players outside of The European Tour.

The tournament is rich in history, and the ability to incorporate archival footage was essential to the edit and design of the campaign.  A simple multi-frame solution incorporates both standard and high definition shots into a unified layout that both features the players and reminds viewers of key moments from the past.

View the first of the spots to air here.

Dinosaur Train

The show presents an irresistible and whimsically-realistic animated world of volcanoes, jungles, oceans and swamps for young viewers to explore.  All are teaming with friendly prehistoric wildlife, and all are connected by a magical, time-traveling train.

To promote the premiere of the first Dinosaur Train movie, Dinosaur Big City, 21Boom designed and produced a multi-part interactive campaign that incorporated many aspects of the show, including its main character, Buddy, and the aforementioned magical train.

A full range of rich media, standard, static and expandable banners were delivered – all conceived as colorful, playful and exciting promotions geared toward the main focus 2-5 year old audience, as well as the secondarily targeted moms of children in that age group.

Dinosaur Train airs on PBS KIDS on August 22.

Click here to view the banners in action.

An eclectic mix of plaids, herringbones, denims and faded florals – mixed with tea stained, scribbled and age vignetted papers – combined beautifully to portray the movie’s period setting and offbeat story. Over 100 textures were collected, scanned and photographed to create the illustrations that were later brought to life with subtle animation and a lively music track.

The housefly is both a reference to the story, from which the production company took its name, and the motivation for a whimsical joyride through a Route 66 style roadside restaurant and watering hole.

Zanesville is the sleepy mid-western town at the center of this film’s story about gossip, a talking fly and a bus ticket to somewhere.

Like the film, the compact 30-second open packs a big story with key credits into a very short format.

See the animated sequence here.

The interactive broadband program, titled Chuck Vanderchuck’s “Something Something” Explosion!, helps kids understand music and music composition by teaching basic musical concepts and performance skills through the study of popular song styles from around the world.

Chuck, the animated main character is a David-Lee-Roth-type cool dude – his imagined homemade signage and makeshift rehearsal space lighting are the inspiration for all print and banner designs.

Print Ads & Poster Design Sample

Standard Flash and Rich Media Banners

Click on the links below to see samples of the banners – hit back button to return:

Standard Flash Skyscraper – 160 x 600

Rich Media Skyscraper (polite load | non-expandable) – 160 x 600

Standard Flash Leaderboard – 728 x 90

Rich Media Leaderboard (expandable) – 728 x 90

Standard Flash Rectangle – 300 x 250

Rich Media Rectangle (polite load | non-expandable) – 300 x 250

The Championships, a series of prestigious golf events featuring the top ranked players from around the world, include the Accenture Match Play Championship, Cadillac Championship, Bridgestone Invitational and HSBC Champions tournaments.  The 2011 events take place from February through November.

“The spots were designed to call attention to the four tournaments with a world map theme that frames the action and intensity of the sport,” explains 21Boom Creative Director Markus Horak.  “We are working with GSD&M to craft the spots and to underscore the global reach of these tournaments.  A faux-Jumbotron screen pattern was added to the footage to increase the overall sense of scale and reiterate graphic elements used elsewhere in WGC branding.”

The first of the tournaments, the Accenture Match Play Championship, takes place from February 23-27 at the Ritz-Carlton Golf Club, Dove Mountain in Marana, Arizona.

Below are board frames for one of 21Boom’s proposed directions.

Click here to see the final spots.

◆

The company will specialize in various aspects of online real estate and the logo was specifically created to appeal to social media savvy home sellers.  Keep an eye out – we hope you’ll be seeing a lot of it in the months to come.