Bridgestone Invitational | On-Air

As part of the ongoing promotion and branding of the
2011 World Golf Championships, 21Boom has completed an additional series of spots for the
Bridgestone Invitational.

The Championships, a series of prestigious golf events featuring the top ranked players from around the world, include the Accenture Match Play Championship, Cadillac Championship, Bridgestone Invitational and HSBC Champions tournaments.  The 2011 events take place from February through November.

“The spots were designed to call attention to the four tournaments with a world map theme that frames the action and intensity of the sport,” explains 21Boom Creative Director Markus Horak.  “We are working with PGA Tour to craft the spots and to underscore the global reach of these tournaments.  A faux Jumbotron screen pattern was added to the footage to increase the overall sense of scale and reiterate graphic elements used elsewhere in WGC branding.”