CBS Upfront – Carnegie Hall

21Boom worked with Running Man Post to design and produce a seven-minute video mashup for CBS’s 2010 Upfront presentation held at New York City’s Carnegie Hall.

The digital piece was designed specifically to work dynamically across the extra-large 70′ wide by 17′ tall main center screen and incorporate color themes from CBS’s upcoming on-air palette as well as footage from its 2010-2011 lineup.  A combination of HD projection, scrim and LED curtains were used to expand the projection area on stage to 80′ by 38′.

The purpose of the mashup is to help energize the event with music and show clips, as well as to direct participants to their seats with a countdown before the official presentation gets underway.