PBS KIDS | Banner Campaign
Dinosaur Train is consistently one of the top rated series on PBS KIDS – in part, because it capitalizes on the fascination preschoolers have with both trains and dinosaurs.
To promote the premiere of the first Dinosaur Train movie, Dinosaur Big City, 21Boom produced a multi-part interactive campaign that incorporated many aspects of the show, including its main character, Buddy, and the aforementioned magical train.
A full range of rich media units, standard, static and expandable banners were delivered – all conceived as colorful, playful and exciting promotions geared toward the main focus 2-5 year old audience, as well as the secondarily targeted moms of children in that age group.
Standard Flash and Rich Media Banner Samples
Click on the links below to see a selection of the banners in action:
• Rich Media, Three-Step Pushdown with Two Video Elements and Flash Panel (expandable) – 970 x 418
▲The “pushdown” unit above collapses to a leaderboard banner after the initial video element plays out. Click the banner to view the Flash panel animation and second video unit.
• Standard Flash Skyscraper - 160 x 600
• Rich Media Leaderboard (expandable) – 728 x 90
▲The leaderboard unit above expands to include a video unit – click on the banner at the end of the Flash animation.
• Rich Media XL-Rectangle – 900 x 400