PGA TOUR | On-Air Campaign

21Boom designed, edited and produced multiple on-air spots to promote PGA TOUR’s 2011 Presidents Cup tournament, which will be held November 14 – 20 at the
Royal Melbourne Golf Club, in Melbourne, Australia.

The Presidents Cup is a biennial event comprised of a series of matches between teams representing the United States and the top ranked international players outside of The European Tour.

The tournament is rich in history, and the ability to incorporate archival footage was essential to the edit and design of the campaign.  A simple multi-frame solution incorporates both standard and high definition shots into a unified layout that both features the players and reminds viewers of key moments from the past.