World Golf Championships 2010

For the 2010 World Golf Championships campaign, PGA Tour and 21Boom have once again teamed up to create original live action and animated graphic spots that will run internationally from February through November of 2010 – covering the Accenture Match Play Championship, CA Championship, Bridgestone Invitational and HSBC Champions.

The spots were designed to integrate the overall print and online branding of the World Golf Championships, using the four main colors from the Championships’ logo and integrating the off-air campaign’s argyle patterns and stylized global map.  The players were featured with close-up footage to highlight the emotion and intensity of the competition.

Design, animation and editorial were completed by 21Boom.