DC Shoes 20|94
This Official Webby Honoree and Davey Award-winning spot was created for the world launch campaign of the
DC Shoes and New Era Cap
joint venture called 20|94.
The spot was designed to convey the individual branding of both companies and, at the same time, introduce the new product line as a unique mix of the two.
A quirky story of the “birth” of the shoe is told in an animated style that references vintage stop-action sci-fi films and is easily understood anywhere in the world.
Creative direction, design, animation, hi-res photography and compositing were handled by 21Boom.