FitTV – Channel Launch Graphics
Over 300 graphic elements were designed and created for the network launch of FitTV, including a logo for the channel. This is a brief montage of live action and motion graphics.
The overall design was fresh, bold and sporty, cutting through content clutter and helping to unify and categorize the channel’s varied programming through the use of color coding, symbols and sound design.
By drawing on extensive production experience, 21Boom was able to deliver the entire package, along with a live-action tease & promo campaign in a tight eight-week allotted schedule.