Get Started Monday – Promo
As part of the ongoing development of FitTV, periodic “refresh” campaigns were introduced.
The I Can campaign was a departure from the heavily graphic promotions of the network’s first year and a move toward live-action based spots that were friendly, approachable and more “real.”
Get Started Monday is one of ten promo spots that spoke to the channel’s mission to help viewers achieve their fitness goals – from simple to advanced.