Motorcycle Magic Week – Promo
Motorcycle Magic Week was a programming stunt that consisted of one full week of motorcycle-themed programming on the Travel Channel. Live action spots and a fan website were created to promote it.
The challenge of the spot was to replace outdated biker clichés and show viewers that motorcycle-themed programming is relevant to the topic of travel.
If you’ve ever wanted to indulge a fantasy of hitting the road on a Harley, this would be a good place to start.