Nintendo – BrainAge
This co-promotional spot was designed to suggest an endorsement of Nintendo’s BrainAge game by Science Channel’s
Discoveries this Week. However, since the show does not specifically endorse products, the spot had to be carefully crafted and worded in a way that met everyone’s objectives.
Prior to and during the U.S. launch of BrainAge, it was aired cross-channel on Discovery Networks, incorporated in Nintendo’s BrainAge web site, distributed online and used at point-of-purchase displays in retail locations around the country.
21Boom handled creative direction, set design, casting, live-action direction & production, editorial and animation.