Westminster Kennel Club Show Promo
USA Network wanted a fun and youthful spot that spoke to all dog lovers and addressed exactly why a USA viewer might want to tune in to the Westminster Kennel Club Show, a famously stodgy event.
The concept was to treat the show like the beauty contest that it is – with fashion photography, a great music track and a cast of spectacular dogs.
21Boom handled graphic design and compositing for the project.