World Golf Championships
Broadcast campaign for PGA Tour’s 2008 World Golf Championships.
The tournament – which includes the Accenture Match Play Championships, the CA Championship, the Bridgestone Invitational and the HSBC Champions - is open to the world’s top 50 players and the lineup remains in flux, as do player sponsorships and affiliations, throughout the year.
The challenge was to create a series of dynamic and easy-to-update HD spots that could be translated into multiple languages.